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TD Technologies TD TECHNOLOGIES

FOR CONSTRUCTION COMPANIES

The enquiry that goes quiet for four months isn't lost.

It's waiting on drawings, planning, a mortgage or a decision between two firms. Whoever is still in contact when that resolves usually gets the job — and it's rarely the one relying on memory.

Two site managers reviewing a construction project at sunset

TYPICAL PROBLEMS

Where construction enquiries get lost.

Higher values, longer timelines and more people involved in the decision. Different problems to a trade selling same-week work.

Months between enquiry and start

Planning, drawings, finance. Nothing in most businesses keeps that conversation alive.

Tendering against two or three firms

Responsiveness and professionalism carry real weight when prices land close together.

Estimating time spent on the wrong jobs

A detailed price takes a day. Doing that for someone with no drawings and no budget is expensive.

The pipeline lives in someone's head

Nobody can say how many live opportunities exist or what they're worth.

Enquiries handled by whoever's free

Office, site manager or owner — with no shared record of what was said.

Word of mouth only goes so far

Fine when it's busy. Uncomfortable when a big project finishes and nothing's behind it.

A LONG-CYCLE ENQUIRY

Two-storey extension. Five months from enquiry to contract.

The work isn't in the first conversation. It's in still being there for the fourth.

MARCHFirst enquiry — "thinking about an extension next year"Answered the same hour. Marked as a long-lead opportunity rather than chased for a decision.
APRILArchitect appointed. A check-in lands at the right time.Not a sales chase — a useful message about what you'd need to price it.
JUNEPlanning approved. She messages the firm she's been talking to.You. Two competitors had gone silent in April.
JUNESite meeting booked, drawings already on the recordEverything said over five months is on one card, so nobody starts from scratch.
AUGUSTContract signed for an October startWon on being present and organised, not on being cheapest.

WHAT WE'D USUALLY SET UP

For a construction business, in this order.

QUALIFYING A BUILD ENQUIRY

What's the project — extension, renovation, new build?

Do you have drawings, and at what stage?

Has planning been submitted or approved?

When are you hoping to start on site?

Do you have a budget range in mind?

Are you getting other prices?

The answers decide whether it goes to estimating now, or into nurture for six months.

Construction questions

Does Facebook advertising work for larger projects?

It can, but expect longer timelines and fewer, more considered enquiries. For six-figure work we'd usually put more weight on the website, the nurture and how enquiries are handled than on ad volume.

We do commercial work as well as domestic. Does that matter?

Yes, and they're worth separating. Commercial enquiries usually need routing to a person quickly; domestic ones benefit more from structured qualification.

Can the CRM track project values?

Yes — estimated value, expected start and probability, so you can see what the next two quarters look like rather than guessing.

Won't automated follow-up feel wrong at this level?

It would if it were pushy. For long projects it's mostly reminders that prompt a real person to make a real call at the right moment.

How many live projects are in your pipeline?

If that takes a while to answer, it's worth half an hour on the phone.

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