LEAD FOLLOW-UP
Stop good enquiries going cold.
A first reply while they're still on their phone, then a follow-up sequence that keeps going after the first missed call — without anyone having to remember.
THE PROBLEM
One call, one voicemail, and that's the follow-up done.
Not through laziness. You rang at 6pm, they were putting the kids to bed, and by the time you thought about it again a week had passed and it felt too late.
Meanwhile the person who replied to them within two minutes is measuring up on Thursday. Speed isn't everything, but it's most of it.
WHAT CHANGES
The first reply doesn't wait for you
It goes out in moments, in your tone of voice, whatever time the enquiry arrives.
Follow-up happens more than once
A short sequence over a few days, then it stops. Persistent, not pestering.
Reminders for the human parts
Quotes sent and not answered, surveys done with no decision — tasks appear instead of being forgotten.
You can take over mid-conversation
Reply yourself and the automated messages step aside for that person.
What the messages actually say
Written with you and signed off before anything goes live. No "Dear valued customer", no pretending to be something you're not.
FIRST REPLY
"Hi Jane, thanks for getting in touch about the roof. Whereabouts in York are you, and is it a full replacement you're looking at?"
NUDGE
"No rush — easier to talk it through? Happy to give you a ring this afternoon if that's simpler."
LAST ONE
"I'll leave it there so we're not filling up your phone. If the roof's still on the list later in the year, just reply to this."
WHERE IT FITS
Follow-up is what makes advertising pay for itself.
It needs the CRM underneath it to know who's been contacted, and it usually leads straight into qualification and booking.
USEFUL IF
■Enquiries often wait hours for a first reply
■You lose jobs to whoever answered first
■Quotes get sent and never chased
■Evenings disappear into catching up on messages
Questions about follow-up
Will it annoy people?
Not if it's set up sensibly. Short sequences, useful messages, an obvious way to opt out, and it stops the moment someone replies or books. They asked you for a price — a reply isn't an imposition.
Does it sound automated?
We write it to sound like your business, and it isn't pretending to be something it's not. Most people just experience it as a quick reply.
Which channels does it use?
Usually SMS and email, plus whichever channel the enquiry arrived on — a Facebook message gets answered on Facebook. Consent and opt-out are handled properly.
Can I turn it off for certain leads?
Yes. Existing customers, trade contacts or anyone you'd rather handle personally can be excluded.
How long do your enquiries wait?
If the honest answer is "depends what I'm doing", this is the quickest thing to fix.