Built around how service businesses actually work.
A roofer loses enquiries in a different place to a landscaper. Same principles, different pressure points — which is why the questions, the timing and the follow-up get written per trade.
WHAT THEY SHARE
The same four failure points, in different order.
Whatever the trade, opportunities are usually lost in the gap between someone getting in touch and someone getting back to them properly. What differs is which gap costs you the most.
The phone can't be answered
You're on site, up a ladder or under a floor. The caller tries the next name on the list.
Nothing happens for hours
An enquiry at 10am gets a reply at 8pm, by which point two other firms have replied.
Nobody knows what the job is
A name and a number, so every enquiry costs a phone call and often a wasted visit.
Quotes go out and vanish
Sent, then never chased. Plenty of work is lost here rather than on price.
Not on the list?
These four are where we spend most of our time, but the approach suits any established local service business that sells through quotes, surveys or consultations — driveways and paving, windows and doors, loft conversions, electrical, plumbing and heating among them. If you sell a considered purchase to homeowners, the same problems tend to apply.
Tell us about your business→Where does your trade lose them?
Half an hour on the phone is usually enough to work that out.