META ADVERTISING
Generate more of the right enquiries.
Facebook and Instagram campaigns aimed at the work you actually want — the services with margin in them, in the areas you're happy to travel to.
THE PROBLEM
Most trade advertising sells the wrong thing.
Boosted posts get seen by people who'll never buy. Broad campaigns bring in "how much for a small repair?" when you want full replacements. And the reporting talks about reach and engagement rather than whether the phone rang.
Meanwhile the enquiries that do come in arrive as an email notification at 4pm on a Friday, which is a different problem — and one we also fix.
WHAT CHANGES
Campaigns per service, not per business
Roof replacements and flat roof repairs are different jobs to different people. They get advertised separately.
Geography that matches your van
Radius and postcode targeting set around where the work is worth doing, not the whole county.
Creative tested in small steps
Real job photos, straightforward wording, a handful of variations at a time — with the losers turned off.
Reported on enquiries and appointments
Because a campaign producing forty cheap leads and no bookings isn't working, whatever the cost per lead says.
How it runs
WHERE IT FITS
Advertising is the front door. It only pays if the rest of the house works.
Paying for enquiries that nobody answers for six hours is the most expensive mistake in this whole process. We'd usually recommend response and follow-up alongside any campaign.
USEFUL IF
■You rely on word of mouth and it's gone quiet
■You're buying leads from a portal and sharing them with four competitors
■You've boosted posts before and couldn't tell what came of it
■You want more of one specific type of job, not just "more work"
Less useful if you're already at capacity for the next six months. In that case the honest answer is to fix pricing or delivery first.
Questions about advertising
Is ad spend included in your fee?
No. Your advertising budget is paid to Meta directly from your own account, so you keep control of it and can see exactly what's been spent. Our fee is for managing the campaigns.
How much should we spend?
It depends on your area, your average job value and how many enquiries you can realistically handle. We'll work backwards from the jobs you want rather than quoting a figure blind.
Who owns the ad account and the data?
You do. We work inside your account with the access we need. If we ever part company, the account, the audiences and the history stay with you.
Can you guarantee a number of leads?
No, and nobody credible can. What we can commit to is testing properly, reporting honestly and moving budget away from what isn't producing enquiries worth quoting.
Let's work out what's worth advertising.
Bring your best jobs and your worst ones. That usually tells us where the budget should go.